MERICAN MULE
2020
The Trade: Brand Ambassador
As a brand ambassador for Merican Mule, I'm passionate about representing a brand that I truly believe in. My role involves educating consumers about our products, hosting tastings, and building relationships within the industry. I'm proud to share my knowledge of Merican Mule’s history, unique flavors, and commitment to quality.
The Craft:
Skills I used:
+Strong interpersonal and communication skills
+Excellent customer service abilities
+Previous experience as a Brand Ambassador focused on increasing brand awareness
+Confidence in public speaking and presentation
+Ability to work well within a team
+Knowledge of alcohol beverage industry trends
Understanding of state regulations, especially those in Alabama
The Results:
+Increased Brand Visibility: Reached more customers through in-store engagement and social media efforts.
+Customer Engagement: Increased customer interaction during tasting events.
+Social Media Growth: Boosted brand mentions and social media followers on platforms like Instagram and TikTok.
+Sales Boost: Increase product sales by 10% after each promotional event.